A Popular Seaweed Snack in US Whole Food Markets
Favorite Menu Item at Google Staff Cafeteria in the US
An interesting snack has been released on the American snack market. Unlike other colorful products with a pretty shape, the appearance of this snack is quite unusual. It looks like black paper. What’s more, this snack is highly addictive. What is it? It’s Seasnax.
Using Only High Quality Seaweed…Rigid Quality Control
Seasnax is a seasoned seaweed product of Young Shin Food Co., Ltd. The company is a promising medium size marine enterprise located in Seocheon County, South Chungcheong Province. That area is the main producer of seasoned seaweed in Korea, with a 90 percent share of the total seasoned seaweed cultivated in the country. The company’s factory has obtained the international certifications ISO 9001:2000 and ISO 14001:2004. It has also acquired HACCP (Hazard Analysis and Critical Control Product) certification. In addition, Young Shin Food Co., Ltd. operates a seafood traceability system. By using the seaweed grown in the clean environment around Korea, the company is doing its best to produce the highest-quality seaweed.
Young Shin Food Co., Ltd. was founded in 1996. In the same year, it started exporting its products abroad. Until 2001, they were shipping the thick and hard seaweed - known in Japanese as nori - to Japanese restaurants overseas. Yang Tae-yong, President of Young Shin Food Co., Ltd., recalls, “Our thick and hard seaweed was receiving a positive response from the buyers. Based on the quality of our product and the established trust, one of the buyers, Seasnax, made an offer and we signed the first export contract for seasoned seaweed in 2001.”
The American style snack Seasnax, released in the US, is the result of the collaboration between the two companies. In the joint project, Young Shin Food Co., Ltd. was responsible for developing a high quality seasoned seaweed product whereas Seasnax did their best to create attractive packaging.
Thanks to the efforts to localize the product, such as printing all the information on the packages in the local language, Seasnax has been getting a lot of praise from consumers. The company’s export figures are growing year by year.
Premium Product Made with Olive Oil
One of the advantages of the product is that it is made with olive oil and solar salt, so it is free of hazardous ingredients such as MSG (monosodium glutamate) and GMO (genetically modified organisms).
These virtues have led to the snack’s success in entering Whole Food Market stores in the US. Seasnax, with a non-GMO label, is also selling at Coop, Kroger, and Unfi. At the end of this year, consumers will see on the product a USDA organic certification label next to the non-GMO label. What’s more, Seasnax is a hit in the cafeteria for the staff of Google Inc. The company learned about the popularity of the product at Whole Food Market and selected Young Shin Food Co., Ltd. as one of the food suppliers for the Google staff cafeteria.
In 2010, Young Shin Food Co., Ltd. started selling its products in ASEAN.
According to Mr. Yang Tae-yong, the number of ASEAN consumers who are looking for Korean seasoned seaweed continues to rise. He is planning to capitalize on the increasing popularity of Korean seasoned seaweed and is putting a lot of effort into developing the best products for ASEAN consumers.
Young Shin Food launched the new brand Seafriends and distributes its products in ASEAN under that brand name. The company’s strategy for the ASEAN market is to offer the product in various flavors.
Mr. Yang Tae-yong explains, “To meet the preferences of ASEAN consumers, we invented various new flavors such as wasabi, kimchi, and bulgogi (beef in soy sauce). We are working hard to develop even more flavors - shrimp, for instance.”
Korean letters (Hangeul) appear on the packages of Seafriends as the company is trying to utilize Hallyu (Korean culture wave) marketing.
In addition, Young Shin Food Co., Ltd. is about to start exports of Seafriends to Switzerland.
Inquiries Young shin Food Co., Ltd