Goraebab Honey-milk Flavor
With Milk and Honey Boasts Savory Sweet
Orion Group invented a new flavor for its Goraebab product. The milk and honey flavored Goraebab was launched simultaneously in Korea and China.
Goraebab is a biscuit that is made in the shapes of nine different kinds of seafood. It receives a lot of love from consumers in Korea and other countries alike. Last year, the product became No. 1 in the Chinese biscuit market with sales amounting to USD$125 million.
Orion Group saw a good potential in honey flavored products in the domestic market and developed Goraebab with the new flavor: honey-milk. It was decided to start sales of the new product in Korea and China at the same time.
Released Simultaneously in Korea and China
A big advantage of Goraebab Honey-milk Flavor is that it is contains sweet honey and milk, which can promote a child’s growth and captivate the taste buds of the main consumers of the biscuit, children. In consideration of consumers’ health, the product is made with potato flour instead of wheat and the sodium content in the snack is reduced by 30 percent. So mothers can give this product to babies with their minds at ease.
An employee of Orion Group said, “We expect to record USD$169 million in sales overseas with our new snack and we will do our best to further diversify the snacks (Market O Real Brownie, Dr.You Energy Bar, Choco Pie, Xylitol gum, and so on) we offer to foreign markets.”
Inquiries Orion Corp.