Bringing together chocolate, biscuits, and marshmallow, Chocopies are small chocolate pies 7cm in diameter. These lovely pies have stolen the hearts of many foreigners, giving birth to the nickname “the 35g-diplomat” and the expression “pie-road.” Recently, Orion has released a new product, the Banana-Flavored Chocopie, to commemorate the 60th year of the company’s foundation and its advance to overseas markets. The new product has received many favorable reviews from consumers.
A Smooth Texture and the Sweet Taste of Banana
The Banana-Flavored Chocopie is a new product developed by Orion’s Task Force for New Product Development over the period of three years. It adds banana puree to the existing product and thereby lets the consumer enjoy the sweet taste of banana while retaining the soft texture of the original Chocopie. In fact, the new Chocopie is even smoother in texture thanks to the increase of milk and egg contents.
A representative of Orion said, “Banana-Flavored Chocopie symbolizes Orion’s ambition to make a fresh start. We hope the new product can captivate the taste buds of young consumers at home and abroad. Using this release as momentum, we aspire to start writing a new success story of the global ‘pie-road’.”
Chocopie of the Orion Corp. is exported to over 60 countries including China, Russia, and all over Southeast Asia. A staggering number of around 1.9 billion Choco-Pies are sold every year. If you lined them up in a row, it would circle the globe three times!
* Inquiries: Orion Corp.