Dosirac with Kimchi Flavor
Paldo Dosirac is a type of instant noodles sold in square-shaped containers. The product is sold in the US, Australia, and other countries, and is enjoying the highest popularity in Russia. To mark the product’s 30th birthday, the producer has recently released Paldo Dosirac of a new flavor: kimchi.
When Paldo Dosirac was launched, it was the first time instant noodles were offered in a square-shaped container. Before then, all Korean instant noodles came in cups or round shaped containers.
Before long, the product captivated the taste buds of foreigners visiting Korea and this led to the beginning of exports.
Package Invokes Nostalgic Memories in Koreans
Just as the original product, Dosirac with Kimchi Flavor is packed in square-shaped containers. Moreover, the packaging is a reproduction of its 1986 design, when the product first came on the market.
Thanks to the addition of kimchi in solid flakes, the soup has a clean and savory taste.
Choi Jae-moon, the CEO of Paldo, says, “For the last 30 years, we have poured much effort to upgrade the taste and quality of Paldo Dosirac so it receives praises at home and abroad. We are also doing our best to diversify the line of products we offer to foreign markets.”