Pasteur with Mom for Toddlers
Lotte Food, one of Korea’s major dairy producers, recently released a new liquefied baby formula product, “Pasteur with Mom for Toddlers.” Its biggest advantage is convenience: consumers can easily feed their babies with this liquefied formula anytime and anywhere.
The product is a liquid and has a nipple attached, so there is no need to mix powder with water or prepare a baby bottle. Furthermore, the size of a package is 240㎖ and the product comes in a PET bottle. The convenience of using the product outdoors to feed a baby has earned it many favorable reviews.
Using Raw, Non-Antibiotic Milk…Adding Vegetable DHA
Pasteur with Mom for Toddlers targets consumers who are interested in healthy and hygienic baby food products. The nipple attached to the bottles is made of medical-grade silicone certified by FDA (the Food and Drug Administration of the US). Only raw milk from dairy cattle grown on farms that possess non-antibiotic certification from MAFRA (the Korean Ministry of Agriculture, Food, and Rural Affairs) is used. It is the first liquefied baby formula in Korea.
Yet another point that differentiates the product from its competitors is the addition of vegetable DHA (Docosa Hexaenoic Acid). Although its extraction is relatively expensive, vegetable DHA is safer than fish DHA because it is free from pollutants that fish may accumulate through the food chain in the sea.
* Inquiries: Lotte Foods Co., Ltd.