ICing Canned Makgeolli
Korean traditional liquor producer Kooksoondang has recently released new flavors of its ICing brand product: ICing White Grape and ICing Candy Soda. A sparkling makgeolli offered in cans, ICing was first introduced in 2012 and targets consumers who prefer sweet and low-alcohol drinks.
ICing sparkling makgeolli is made using the super-cooling method where naturally fermented makgeolli is rapidly cooled before further fermentation. From its launch in the August of 2012 to the end of last year, the brand sold 18 million units at home and abroad.
The release of new products with white grape and candy soda flavors reflects Kooksoondang’s efforts to appeal to the diverse taste preferences of consumers and to expand the export of ICing makgeolli.
Perfect for Consumers Who Like Fruit-Flavored and Low-Alcohol Drinks and Makgeolli Cocktails
ICing Makgeolli White Grape allows the consumer to enjoy the smoothness of makgeolli and the refreshing flavor of white grape, so it is perfect for consumers who look for fruit-flavored and low alcohol drinks. ICing Candy Soda harmonizes the taste of makgeolli with the piquant freshness and sweetness of candy soda. The product is becoming popular with consumers who are interested in unique makgeolli cocktails.
The alcoholic content of the two products (3 percent) is lower than the original ICing Grapefruit product (4 percent), so even those who have a low alcohol tolerance can enjoy the new products without burden. The size of packages is 350㎖ and the products come in cans, so one can easily have them anytime and anywhere.
Kooksoondang will begin to export new Icing products with new flavors to China, Southeast Asia, and other markets later this year.